Insightful article on the NY Times about how luxury brands are not using the digital space in any way that reflects their implied creativity and igenuity.

“Fashion houses, despite their creative clout on the runway, have been surprisingly slow to bring the same level of authority and artistic vision to their Web sites. Selling luxury goods online isn’t the problem — that’s a done deal. Rather, it is that designers and fashion chiefs, the very people who are supposed to predict the future and tell the rest of us what we need, can’t seem to grasp the most obvious aspect of the present: the Web.”

Read the article here.